Going beyond the ‘Like’ button, a new service lets e-retailers use shoppers’ Facebook profiles to help sell products. Diapers.com, Campmor and Abe’s of Maine have started to use the new PowerReviews tool.
Retailers have for months been able to place the Facebook ‘Like’ buttons on product pages so shoppers can show their Facebook friends their love for a product. Now a new service enables retailers to import data from consumers’ Facebook profiles to their retail sites.
The tool enables shoppers who opt in to integrate such Facebook profile data as gender and age into their reviews and their reviewer profiles on e-commerce sites. Diapers.com, Campmor and Abe’s of Maine all have begun using some of the features of the new application from ratings and reviews vendor PowerReviews Inc. Diapers.com is No. 85 in the Internet Retailer Top 500 Guide. Campmore is No. 296.
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